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RESEARCH & PROJECTS

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JUUL LABS
CRISIS MANAGEMENT CASE STUDY

A case study I created as part of a group project for my Crisis Public Relations class. It includes an overview of Juul Labs' involvement in the 2018 Youth Vaping Epidemic, along with an analysis of the company's crisis communication strategies. This case study was entered in the Arthur W. Page Society's 2023 Student Case Study Competition. 

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Click here for the Juul Labs Case Study Research Paper

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Click here for the Juul Labs Case Study Presentation

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